The Ella theme features a page builder. This features basically allows you to create the layout and choose the content of your pages without the need for touching code or using page templates. Instead now you can choose from a set of modular pre-made blocks, which can be mixed and matched in a limitless numbers of ways. These blocks can be used to compose content on the spot just like with the normal WordPress editor or to insert pre-made views (See view section for more info). Each block has a host of options, which we will examine in this section.
To find the Page Builder you go to Pages > Add New and then in the Page Attributes sidebar dialog, set the Template field to Content Builder. Now you will see the default WP editor disappear and get replaced with the Page Builder module. To get started building your page layout, give the page a name and then click the Add New Block button.